Quote:
Originally Posted by DirtyDanza
the point being if you have a good product.. show it... they will join ... if you have a shitty product .. (ie) paid for non exclusive content) then by all means don't show it and screw the surfers..... but im telling you shitty members areas with shitty content that the surfer thought was good cause the outside looked good is killing us more than tubes......
surfer A.. joins site with no trailers cause the tour is great.. gets inside and says well this sucks no wonder they didn't have trailers on the outside... now he never joins another paysite again and go's to free porn...
SurferB likes trailer from site... knows what to expect when he gets in... enjoys strokes off and joins another site in the future cause he was not ripped off....
it's simple business guys I am so surprised you all don't understand...... ok so judging by all your theories it's OK to have a shitty members area with shitty clips as long as you get the sale from the tour that does not alert the surfer to said shitty members area?
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No, you're mixing everything. You said trailers on tours and how they affect to sales, now you're talking about members areas and retentions, then say others have theories (whic some of us have data to backup) and you come with a theory that MIGHT be backed by a few exceptions and nothing else.
So let's cut to the chase: you may have great content or you may have HORRIBLE content. Barring a few exceptions (I don't know, maybe 0.1%? 0.5%? 20%?) sites with great content and standard trailers will convert worse than sites with great content and no trailers. IN GENERAL. Statistically speaking. So I'd go with a) no trailers or b) sales oriented trailers. How do I know what to do? By using STATISTICS. TRACKING. TESTING. No matter how many theories you have, nothing beats numbers (=money). You can say whatever you want, but at the end of the day, the only thing that matters is how much money I've in my pocket.
Now, if I had HORRIBLE CONTENT, then what's the point to have trailers to show how horrible is my content? Again, I'd go with no trailers.
then, we have retentions. If you think retentions nowadays are based ONLY on great content, then I don't even know what to say. I'd beat most great content sites with just some good non-exclusive content when it comes to retentions by simply using a small part of the money used to shoot exclusive content to create ad maintain retention tools. There are tricks to do it (and nothing shady before you say anything) and there are business models that, with some slight changes, allow your site to be a retention machine. Bar none.
So we get to content. You mentioned Robbie, and that's a GREAT exception since Claudia Marie is everything a porn site should be: it sticks to a theme, a model that is faithful to her site, it has humor, it is original, it's fun, the model isn't just "yawn... another porn scene" but she seems to have a great time or at least willing to give a great time to her members. But again, this is an EXCEPTION.
More than 90% of sites using exclusive content are absolutely boring, it's just the same scene after scene, just changing the model. Let alone if we're talking about niches, most "niche sites" content is off niche, esp if we're talking about fetishes (I'm talking about multi-sites companies, small sites usually know what they're doing). So, in this context... what's the point to pay for a membership? And how the hell are they going to retain? Most sites with budgets able to pay for exclusive content could be making 10, 20 or 100 times more than what they do now by just changing the business model and the way they deliver content. Granted. In the meanwhile, most companies are busy crying about tubes and those filthy affiliates (who built their businesses in the first place) when some of the solutions are right in front of them. Fuck, they're yelling in they ears "here I am, use me!!!" and many companies are totally deaf (as in "I'll only do something once someone else does it, then I'll copy it. In the meanwhile I'll be happy losing money rather than doing something")
So, in short, you mixed everything and your premise is still wrong. Numbers, mister, it's all about numbers (=money).