Quote:
Originally Posted by Paul Markham
Seriously this has to be the stupidest statement I've heard in a long while.
Giving it away for free driving an economy. 
And what the fuck do you sell if it's all given away?
Did you think about it as you wrote it? |
Paul, there actually is merit to what he's saying. He is correct that current rich media content models are giving more and more away free... I mean, you can even watch full back episodes of shows online for free, many places. Including the networks' sites.
What they're selling is ONLY the newest content or latest episode, etc... or purchasing the collection (complete season)...
Longer trailers, more behind the scenes footage, special "webisodes", etc...
I wouldn't say his statement is the dumbest thing you've read in a long while. The free content stampede is out of the bag and it's going to stay that way no matter how many people try to reel back in the amount they publish for free. The ones that do will only fall farther out of the loop because they aren't offering as much. You have to embrace the change and reevaluate the model...
I mean, come on, how many sponsors are offering more than a glorified gallery? The same product they were offering 10 years ago, just more of it and newer content. Some sponsors have added live shows, definitely a great idea.. Some single model sites have started to tie in more contact between members and the model (also a great idea) but other than that there's not much happening...
There are plenty of areas to move a subscription based service into... for one bringing content to the TV... I've written multiple times on GFY how important implementing some sort of XBMC client or Boxee plugin is but nobody seems to listen... and I'm not talking about some half ass Boxee app leveraging someone else's plugin... I mean a real, custom, branded solution that extends the deliver-ability of a sponsor's greatest asset; the content.
The new wave is delivering media how the consumer wants to view it. Streaming to your TV is pretty fucking important. There is a giant time bomb in this industry that has the potential to deal a devastating blow across the board... I like to call it Netflix Adult...
If someone hasn't established a brand with reliable steaming / content delivery to your tv... Netflix Adult would be enough to satisfy many, Many porn goers...
Just sayin'
