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A year or so back, I paid around a grand for a banner in rotation with about 30 others. I made less than half my money back, trying 6 sponsors throughout the month.
There are much better places to spend your advertising dollars if your aim is to make money. If it's brand exposure you're after, and don't care about sales, then go for it. Make sure you have the banner on a good server, it gets POUNDED with hits!
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