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Originally Posted by Trend
Paul.. always appreciate your posts. May not always agree but always agreeing is never healthy 
On this price point issue I have to disagree on numerous levels. The main being this. We did beta test reduced price points. From gallery offers to social campaigns and everything in between. The bottom line was this: Reduced pricing did ZERO to the # of daily joins and number of people who rebilled . What is did do was devastate the test sites profitability. |
Same thing here. We tried $24.95, $19.95, $14.95, $39.95 etc. For US the 'sweet spot' is $29.95. A dollar a day is GREAT value for what a member gets, still one of the best entertainment values around.
Anyway, changing prices did ZERO in terms of boosting sales/rebills. Someone who wants to buy will pay a (reasonable) price. plus, you have to factor in affiliates and model splits to that $29.95; go any lower and there's little to no profit left for Mister P.