Originally Posted by MisterPeabody

Same thing here. We tried $24.95, $19.95, $14.95, $39.95 etc. For US the 'sweet spot' is $29.95. A dollar a day is GREAT value for what a member gets, still one of the best entertainment values around.

Anyway, changing prices did ZERO in terms of boosting sales/rebills. Someone who wants to buy will pay a (reasonable) price. plus, you have to factor in affiliates and model splits to that $29.95; go any lower and there's little to no profit left for Mister P.