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There simply is no magic key, no gee whiz tool you can add that will pull in affiliates. I have found that a lot of webmasters will give a new sponsor a solid 'trial run' that could turn into a sweet long term business relationship, here are some things to keep in mind
have good affiliate support, answer e mails and ICQ as soon as you see them - doing this means you wont 'forget' them and let those messages stew. Having an ICQ or e mail ignored will piss off an affiliate very quickly. This way you do not forget and you look like the most on the ball affiliate manager/program owner on the planet. Believe me when I say affiliates really appreciate this
Pay on time - I should not have to say this but it is becoming more and more obvious there are some in the biz that are not doing this. Send out your payments on time every time and this will build up a good rep for you... which to me just seems so silly that doing what you're supposed to do benefits you so much but it does. And be flexible with payments, sometimes affiliates may need some special consideration, dont be a hard ass about it.
Respect your affiliates in theory and practice. Yeah, a whale will make your lips pucker up in a heartbeat and their ass is a gorgeous target. But small affiliate deserve your lovin too. Never get so big that you get comfortable not taking a small time affiliate seriously. Every whale you will meet started with a single site and shit for traffic.
Be as flexible as possible in getting an affiliate something they need. Be reasonable with what you promise an affiliate, sometimes saying 'I'm sorry I am unable to do that right now' is the best answer and never ever say 'I am working on it' if you're not
That is about the best I have for ya right now... I would add that being a regular fixture on GFY is not a bad idea to increase your visibility but that seems too obvious for words. I hope that helps
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