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What sherm said, statistics statistics statistics (Google Analytics)!
Find out what trades are sending traffic that clicks on banners and sends sales, stop trading your quality traffic (SE), have the traffic from your quality trades land on random hosted galleries (you may lose some overall daily traffic but if you make more sales who gives a damn?) or ones that have converted in the past, find or experiement with new sponsors with better converting tours, use Analytics to drop trades that send high bounce rate traffic - low time on site traffic - low page views - etc and send your traffic to your better trades that also send more traffic, if you statistic the shit out of your site(s) you will easily quadruple or more your sales in days. You will need some programming knowledge and cleverness though.
I bet I could have that shit sending at least 20 sales a day if not 50 or more.
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