take pictures, then talk to a manager. They will often upgrade you/give you a credit. Is the hotel nice other than your room? If so, then complain to the manager and keep it professional, but don't be a pussy about it either. If the hotel is an overall dump, an upgrade isn't like to be any real improvement.
If you don't get the response you want, there are review sites of all kinds. Hit them and write the review and include the pics if you can. If they are a chain, send an email to corporate with the pictures and links to the site reviews.
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