Quote:
Originally Posted by RK
You are thinking: They won't buy because they are not buyers.
My position: They are not buying because what you are selling is not good enough.
This is not communism. There is no such thing as "buyers" and "non buyers," the only difference between your potential customers is how good of a product you need to have before they become willing to pay for it. The better the product, and the value of it, the greater % of people will take out their CC.
This should all be obvious to you by now.
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Right you can't force people to buy, you have to supply them with something worth buying. And can't be found or it's similar for free.
Getting sites to upgrade their content to that level would take a major rethink. And restructuring of the industry. No sponsor can afford to do this today. They couldn't or wouldn't in the good times.
If your solution to free content taking the business away is locking down content and up grading it to a level that surfers have to buy you're kidding yourself.