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BLEHHHHH i dont agree with alot of you. first of all always split test everything.
if the call to action is extremely noticeable or at least leads up to the signup using common phrases should not have a huge effect on the click through rate.
2nd of all it is about how you lead people through your tour, sign up process and content. if you lead people properly and dont try to oversell you can have "click for donkey balls (just kidding signup here)" and it should do fine.
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