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Originally Posted by Rui
If you are aiming for a 70% bounce rate then there is something very very wrong with your site...
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Agreed.
I have NEVER had a pay site that high. I do not think I have had any that high now that I think about it, other than an unfinished web site. My traffic tubes are around 10-15% and my tube pay sites are around 25-35%. They also convert and retain well (45-50%) on very little traffic.
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Bounce rates can be used to help determine the effectiveness or performance of an entry page. An entry page with a low bounce rate means that the page effectively causes visitors to view more pages and continue on deeper into the web site.[3]
Google Analytics specialist Avinash Kaushik has stated: "My own personal observation is that it is really hard to get a bounce rate under 20%, anything over 35% is cause for concern, 50% (above) is worrying. I stress that this is my personal analysis...."[4]
This measure however needs to be interpreted relative to a website's objective. On an ecommerce site, where the sole aim may be to sell products online, the bounce rate is a primary concern and useful measurement. Information sources and sites which drive the customer to make contact via email or phone may see much higher bounce rates. This may not be a bad thing as they are only viewing one page of the site (but contacting the company).
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