I like this thread. But there are so many variables to be tested. Not only the text, but color of text or button, to open in a separate window or just to go to the next page. Some surfers won't back out but instead may go to their bookmarks. Keeping the original tour up may jog something later when they come back to that window. Also running a clickable sentence in conjunction with the button but not necessarily next to it also works for and should be split tested for performance.
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