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Brokering advertising is a little more than just taking money from party A and then keeping a commission and then handing it over to party b.
Our company handles
Credit card billing
Wires/cheques
Ad management and solutions
Leveraging our network of advertisers to get you the best price possible
Marketing your ad space
Customer service
Ad changes/creative changes
That's just the tip of the iceberg really... Personally I have been hosed plenty of times with doing ad deals and advertisers stiffing us and we still pay out our publishers their full amount.
All part of the game really... I have made tens of millions of dollars for people over the years and I am very happy doing so and providing a valuable service.
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