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Old 08-23-2010, 11:00 AM  
Paul Markham
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Join Date: Jun 2001
Location: On the sofa, watching TV or doing my jigsaws.
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Quote:
Originally Posted by Sausage View Post
I remember some time back an old geezer claimed content was king .. build it and they will come.

I believed traffic was king, and if you had it you were in the box seat. The content would chase you, beg you, do anything for you if you had the traffic.

Looking back over the last 4 years, I would have to say I was right Paul ;)
Are you saying if sites had adapted and sold something the buyer wanted and was prepared to pay for he would not buy?

Tubes proved that traffic was easy to get. What pays for Tubes is conversions, what gets those conversions? Spot on, Content.

Yes you need traffic, but not as much as you need people to buy. Tubes don't exist on traffic, they exist on buyers. Maybe our view of how it's done, led to the downfall of so many.

But don't listen, lets keep going down the same road. Look where it got us.
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