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The rules of SEO seem to change rather quickly now-a-days...especially if you're hunting for Google. Google Caffeine = ninja gaiden.
Most of the info you'll find on SEO is more of a "base" for you to build your own ideas on. People, especially gurus, only release info once the information's relevancy no longer benefits them as much as it used to....they create an info product...and resell it. Then people steal it, add a sentence or two...and resell it again.
Best of luck to you though. Understanding the "base" that you need to further your SEO studies is a long, but beneficial, process.
One tip: if something you read seems "fishy" -- it usually is. Don't do it...or risk playing in the sandbox.
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