honestly, i would spend the $2000 on seo before i would spend a nickel on ads...
a good seo strategy will get you some decent traffic..
i have a couple motorcycle related sites and they get a good amount of organic traffic with not a whole lot of effort...
btw, when i mean spend the $2k on seo strategy i dont mean pay someone to seo your site, i mean pay someone to layout a plan for you and then do it yourself or hire os to do it..
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