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Some people are fighting, Topbucks, ten, some gay company that I can't recall. I'm sure some others are as well. The problem is, most sites that you can sue, comply with dmca so you really can't sue them unless you want to lose.
The business model itself hasn't changed much, the amount of affiliates has changed greatly which has forced some programs to run things a little different, internally. What has changed is more people using trial upgrades, they produce more money and it's a way to protect your content from leaches.
$800-$2500
Not much we can do because members demand for the content on various formats. As well DRM is another cost on top of already tight margins on a large number of companies.
Piracy does happen through members, but the major source is password leaks and the pirates just buying a membership. Protecting yourself, isn't easy when we can't set a standard because of the various technologies people use.
The sky isn't falling, the technology is shifting.
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