Shap, imagine a world where it's all about big affiliates. They will put you through the wringer if they know you rely too much on them. Even more that they do today. They will demand more money, more support, more free content and what can you say to them?
If you don't jump when they say so they will take their traffic and move it to the next sponsor who will jump for them. And suddenly 5% to !0% of your business goes down the toilet. And probably half your profit.
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