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Originally Posted by gumdrop
Oh yes of course...just trying to get a handle on the industry...and what exactly is meant by "pick-up".
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a " pick-up " is when a studio adds a movie to the roster after it is completed and without investing a cent in it .
They maybe did cover the " house-nut " ( cost of the theatre to operate for the week, where the exhibitor is garanteed that amount, plus 10% of the gross above the nut . Exhibitors do that when they do not believe in the movie, causing low attendances resulting in low candy bar profit ( main profit center ) ).
Studio does the pick-up to get the distribution fee , plus the possibility of throwing in the movie as a freebie type in a pay per view deal , or any other type of deals .
And the studio ( Vantage ) will make a nice cut from the DVD , even if the film is still in major deficit position .
Mallick got played by his ego .... ever read " Les fables de Lafontaine " ?