Quote:
Originally Posted by directfiesta
a " pick-up " is when a studio adds a movie to the roster after it is completed and without investing a cent in it .
They maybe did cover the " house-nut " ( cost of the theatre to operate for the week, where the exhibitor is garanteed that amount, plus 10% of the gross above the nut . Exhibitors do that when they do not believe in the movie, causing low attendances resulting in low candy bar profit ( main profit center ) ).
Studio does the pick-up to get the distribution fee , plus the possibility of throwing in the movie as a freebie type in a pay per view deal , or any other type of deals .
And the studio ( Vantage ) will make a nice cut from the DVD , even if the film is still in major deficit position .
Mallick got played by his ego .... ever read " Les fables de Lafontaine " ?
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The Fox and The Crow
A Fox once saw a Crow fly off with a piece of cheese in its beak and settle on a branch of a tree.
"That's for me, as I am a Fox," said Master Reynard, and he walked up to the foot of the tree.
"Good day, Mistress Crow," he cried. "How well you are looking today: how glossy your feathers; how bright your eye. I feel sure your voice must surpass that of other birds, just as your figure does; let me hear but one song from you that I may greet you as the Queen of Birds."
The Crow lifted up her head and began to caw her best, but the moment she opened her mouth the piece of cheese fell to the ground, only to be snapped up by Master Fox.
"That will do," said he. "That was all I wanted. In exchange for your cheese I will give you a piece of advice for the future: "Do not trust flatterers."
