Quote:
Originally Posted by SallyRand
EC, in my experience it depends on how you are seeking traffic. If you are driving traffic to a given domain you could have a domain like "XXXXXXXXX dot com", which has nothing to do with the subject with which the domain name is concerned. In other words, your domain name could well indicate that you have a site, the domain name of which concerns "basketball" but the site is really about "grape jelly".
Keywords properly placed and the use of either manual or automated methods of focussing traffic to that site make all the difference in the world! This will even work with Google search results if you do it right.
Waiting for SERPS though can outlive you. We can no longer be vultures looking to scavenge. We must go out and kill something if we are to eat!
My $.02.
Thanks for looking and thanks for the chat!
Sally.

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Jesus Christ what the FUCK did you just say?!

... horrible examples

... basketball to grape jelly?
I think what you mean to say is if you are branding something obscure (google.com) you're better off without hyphens. But if your domain name is specific to your business: big-teen-boobs.com then hyphens gain SE advantages (which are still outweighed overall to non-hyphen domains in my opinion)