SallyRand

Perusing this thread over some fine Colombian (Coffee! LOL!) and a smoke(Dammit!) this morning, I realised that I am pronouncing both blasphemy and anathema and that very much like the preaching of an atheist at a Southern Baptist convention, my message is becoming lost in the shrill outcries from the congregation! It is as though I have pronounced that some Great Belief to be false and a lie, which of course I have and the congregation is responding by speaking in Tongues, evidencing whole-body tremors, seizures and total apoplexy!

Listen my children and you shall hear of the Interent Ride about what I hold dear!..............

I never wrote that a domain name itlself is unimportant when standing alone and in fact, if you are using a domain as "stand alone"; that is not being marketed without effective and meaningful SEO, then you damned well better have a very relevant domain name. If you are using effective SEO, I contend that the relevancy of the domain name to the product or service being offered on that domain becomes far less significant in the scheme of things.

Consider, if you will, two guys who want to open a bar; Billy Bob and Dirty Joe. Consider a major four-lane highway to represent the search engines. Billy Bob puts his bar, which he calls "Billy Bob's Bar, Beer Joint, Delicatessen, Gun And Knife Club, Casino And Chili Parlor" (Keywords)right next to the highway with all that traffic, puts up a little sign, which we will consider to be his domain name. Billy Bob figures that he'll get all the sales he can handle because of his proximity to the big four-lane highway and so does little or nothing in terms of promotions or advertising.(No SEO) Now Billy Bob's Place is really very, very nice because he spent a gazillion dollars on design, furnishings and equipment. He puts himself behind the bar and hires a couple of average college girls to wait tables. Place ought to do good, right? I mean right next to all those people driving by?

Dirty Joe puts his bar five miles out in the sticks in a remodelled barn with a leaky roof, calls it "Dirty Joe's Stables"(Not relevant) but puts up a searchlight, has dancing girls, poor lighting, drink and food specials, old second-hand restaurant tables and chairs, pinball and poker machines, pool tables, waitresses in skimpy outfits and the place has sort of a well-worn and almost seedy appearance. Dirty Joe offers drink special to all of the biker clubs in the area and lets them know about it through free ads in the local fishwrap (SEO), he puts up a few signs along the four-lane highway(More SEO), he sends out a couple of Boy Scout Troops to hang flyers on doorknobs (SEO) and come Saturday night, his place is packed and the $ are rolling in, hand over fist!

Why?

Dirty Joe didn't sit on his ass waiting for people to drop in!(Traditional marketing; no SEO.)

Billy Bob is sitting in HIS nearly empty bar alongside the four-lane highway waiting for people to find him. The problem with the placement of Billy Bob's joint is that people on that four-lane highway (Search Engines) just drive on by at 70 mph!

Dirty Joe is not a vulture, he is a HUNGRY WOLF and even with a poor facility, a goofy name(Domain), old fixtures, you-gotta-get-lost-in-the-woods-to-get-there, by intelligent and effective use of SEO, Dirty Joe is now knee deep in $ and has even more money to live on and even more money to promote his little dump of a bar.(SEO=ROI=More SEO=More ROI, etc.)

Not the best analogy but not the worst either and you should be able to get my point once you wrap your heads around the fact that I am essentially telling the search engines to Go Fuck Themselves!

Are you a HUNGRY WOLF ready to go out and KILL something or are you a VULTURE, waiting for something to die?

Thus speaks Sally.

Thanks for looking, now get the Hell out of my post* and..................

GO FUCK YOURSELF!

Sally.

*Simpsons homage. ;)