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Robbie has unique and very superior product to sell, so he can in theory only sell to die-hard fans who will find him on any domain and say fuck off to everyone else, including affiliates. Still, with everything else being equal, he would have a lot more sales - prob over 50% more - on a name like bigtits.com. With his name - hyphen or not - he loses pretty much all potential word-of-mouth and casual customers.
Your average webmaster with shitty product to sell and shitty domain has huge odds stacked against him.
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