MANY people were aproached to place MM trailer on their sites and networks many, many months ago. My question is, who paid for the spots? If Paramount paid, then Id say its a huge step....if Chris paid, Id say its not such a big step. As far as I know I was NOT the studio that took on the liability, but I may be wrong.
Those trailers were running long before the movie came out. "30mm people have seen the trailer" and yet its done nothing at the box office
