Why traffic isn't the answer.
The traffic theory has never worked except when it was supported by millions of new surfers coming online. This is proven in your stats, while traffic increased ratios dropped. Today there is no big increase in new traffic. So now we have a double whammy, traffic dropping or leveling off and ratios worsening.
There is very little
new traffic of any value. A lot of the new traffic heads straight to Tube sites and other free sites.
The amount of new traffic available is small, the major Tubes will take the lions share. What's left is even less.
If one person increases his traffic, it works great, if 100 do it it's nice. If 1,000 or more try it they're treading water while ratios worsen. Because if "A" increases his traffic "B" looses it. If "A to Z" increase their traffic no one is better off. (Numbers to illustrate the point.)
The only way this industry knows how to get more traffic is to put out more free content.
So we now rely on a seasoned buyer for our income. He's the guy putting money on the table, NO ONE else brings money to this industry. He's the guy we need to worry about and find ways to bring him back to buying. Spending more money, time and resources on getting more traffic is not working.
This thread illustrates the business sense in this business.
http://www.gofuckyourself.com/showthread.php?t=922293
Only one year ago all the bros were praising this guy for putting out a new Tube site. The fact it was license content or not, is immaterial to this industries bottom line. It was still taking buyers away from buying. Now some of the bros are eating their words.
Traffic isn't God. $$$$ are what matters and traffic is merely one tool to get it. When it's worshiped as a God it harms the industry. Because getting traffic too often leads to giving buyers less reasons to buy.