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Interesting post and follow-up.
As Damian states above, IMHO most program owners/directors/managers source their business needs directly as opposed to relying on advertisement.
While some might feel that this inhibits their B2B sales efforts, the sea-change in B2B sourcing presents a real opportunity for people who are actual subject matter experts in their fields.
By establishing yourself as an expert in your given vocation and sharing relevant information with clients and potential clients, you build good will and help yourself by "qualifying" your clients instead of relying on un-targeted advertising methods.
As a new member of GFY (but not the industry) I'm finding this an invaluable opportunity to see what's going on in the industry and learn more about my potential client's needs.
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