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Adsense the Google program to pay publishers for putting their Google ads on your website doesn't pay what the Google advertiser pays Google to put their ads on your website. The amount that Google collects for being the 3rd party, the middleman is huge. They can elect some CPC payout that represents 10% of what they collect.
If you are ranked on a keyword on your website and want to raise that ranking to the first page of Google see my sig.
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