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Their all images and marketing, not keyword rich text. What a search engine wants and what people want are not exactly the same thing. Also since they rely on affiliate marketing, they don't make any effort to setup things like back links for their keywords. Hell, they don't even really HAVE keywords.
Paysites and affiliate marketers are a very symbiotic relationship. That's why I never understand when one tries to fuck the other. Both sides should want the other to succeed.
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