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Originally Posted by wild johnny
In business there is a cost for everything, that's a given. But it has been pointed out in this thread that some programs maybe be eliminating affiliates and going to just in house promotion. I cannot see where that will be cheaper in the long run.
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Yes and getting customers is a valid investment in all businesses. But when getting those customers costs too much and and needs of the marketing section are to the detriment of customers it's going to end up badly. This can be clearly seen in the level of content quality and ripping off customers. And other things stated.
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Originally Posted by wild johnny
1. Putting too much emphasis on getting traffic. And too little emphasis on
keeping the customer satisfied.
When affiliate marketing started was that not the founding principal. To have affiliates promote and increase traffic to a program. So that the program could spend more of it's efforts on building a better program to keep customers. And if what you just said in #1 above is true that too little emphasis was put on keeping the customer happy. Then how is getting rid of affiliates going to improve the success of a program?
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Not quite sure what you meant here. Here's my reply to what I think you're saying.
Over the 12 years I've been doing business I've been asked many times to shoot custom. Often for ridiculously low amounts. This has led to sites full of content shot too fast, on low budgets and by people who weren't skilled at porn. So no sponsors often didn't put the needs of the customer first.
If getting rid of out sourced affiliates leads to cheaper marketing, then maybe the sponsor will have more to spend on what's inside the site. Though I doubt it now as many are doing it now to stay afloat. What ever the reason, the fact that they are moving to in house traffic generation shows it's cheaper and more effective.
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I do not have an extensive knowledge of the adult business. But I do have years of experience operating a business. And the basic business principles I have followed over the years do not seem to apply to many in the adult business.
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They do apply. In the past the rising traffic numbers combined with the customer having few options led to people thinking the don't.
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What is really ironic is when I clicked the post message button just now I had to re-login. Well this is ironic because there was a big ad from adult.com for Affiliates. Interesting..
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Another expense for getting affiliates before a single sign up arrives.
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Originally Posted by Agent 488
paul has disconnected from reason and reality a long time ago. his insights into the adult business are just as valid as a homeless guy eating his snot at burger king.
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Which means the adult industry is booming and we have nothing to worry about.
Or you're a complete idiot, as the adult industry isn't booming and many are struggling to survive.
Now I wonder which one is right?
What ever people say the industry is in trouble and no one seems to have a clue how to put it right.