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People like to believe they're part of something important, no matter how insignificant their role may be.
Also the classic choosing of sides... How many people go to church not because of God, but to be part of a group? Or choose a group of friends in high school, not because of any reason really other than they're welcomed onto the team?
Think, the last guy picked in gym class is still probably happier to be on one of the two sides rather than sitting alone not part of anything.
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