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If you aren't happy how it all played out then just tell him to remove your pics. *ANY* Girl could have been used in the design, he can easily replace them. On your site, you are the selling point. On his design, you aren't.
Put yourself in his shoes. He's playing around in photoshop trying some new stuff in jquery, making designs and such. What's he going to use? stick figures? His options were to ask you as a client/friend/whatever for a favor to provide some placeholder images for him, or he could have bought some single images from some content company for a few bucks. He came up with something he felt was nice and that he could make some money on, and put it up for sale.
Just because you allowed him to use you as a placeholder doesn't nessesarily entitle you to his work for free.
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