They were to late to compete with NetFlix. By the time they started their Blockbuster Online NetFlix had a huge membership base and they couldnt really give a good reason why the consumer should switch.
In hindsight they should of shuttered the stores along time ago and gone the kiosk route (RedBox). Then they would have the online portion where you can have the DVD's mailed or stream them. Then if the consumer wanted instant gratification they could return the DVD to the kiosk and pick up another without waiting. Or people who didnt want the subscription could just rent 1 at a time.
We have a NetFlix account and have 3 discs but probably hit a RedBox kiosk twice a month still.
|