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Originally Posted by DamianJ
There are ten ideas in my sig Mr Lightspeed. Sorry disagreeing with you is annoying you.
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So lets look at them.
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1) Change your pricing
This is so simple to test and measure. Set up 3 price points, test it over 3 months, work out the lifetime value of each customer, work out which price point netted you the most cash.
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Some people have been saying for years that the more expensive a membership is the more money it makes. Some have been saying the opposite. So an old idea.
[QUOTE
]2) Offer non-pirateable content
Why not offer things you cannot download. A hand written letter? A pair of panties?[/QUOTE]
Been saying this for years. Live content is best. Only the clueless think members will give out home addresses to pornographers in any numbers.
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3) Offer limited edition content
This is from the idea that NiN front man made 750k in 3 days selling one of his albums, that was also available on torrent sites that he had seeded himself. He offered very limited edition stuff too. Blurays with all the tracks raw from the album so people could remix, photos, etc right up to 5 limited edition hand painted pieces of art. Offer your surfers something RARE.
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Comparing porn to music clearly shows how little you know about porn. But lets run with the idea.
Limited editions of porn scenes 1,000 other sites have in bucket fulls!!!!!!!
Another clueless statement. The cost and skill to produce content that's truly exclusive is way beyond 95% + of sponsors can produce or will pay for. For instance, solo girl. $1,000 a scene is a rough price guide. Don't tell us Met Art do it, because they are in the 5%
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4) Sell bespoke content
most people want to see roughly the same sort of thing. if you are on a stocking site you want to see stockings etc. But let one member a week suggest a plot for something shot for next month?s updates. This will increase retention and interaction?
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Members writing scripts for producers. I thought you were coming up with new ideas. Not old ones.
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5) Live interaction
A cam show. I know, the most obvious idea, but one that really works, even if it?s just once a week.
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Yes been saying it for years. Can be a lot more than cam shows as well. I tried to sell this idea to some big sites about 4-5 years ago. We would rig the studio with cameras, put it on line and I would shoot a scene that was clearly getting out of hand. It would follow what most members think happens on a shoot. The idea fell on death ears then and it still does.
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6) Change your business model
30 bucks a month isn?t working. 99 cents a song is. what can we learn from that? Free is also working, with my free cams etc. How could you make money from your traffic if you gave all your content away for free?
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Again try getting it past affiliates demanding more and more for their traffic. I actually said on B&B that short term memberships, with limited DL, would work. You reverted to the old VOD model. 99 cents a song might work. Will 99 cents a scene work? How much do you pay affiliates? Remember my $5 porn sites idea?
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7) Have more conversations
Comments on blogs, emails, twitter, youtube, there are loads of ways to have conversations with your customers. Do more.
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Many sites have forums. Very few members post. I have one on my teen site and in both sites message centers.
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8) Do something super special for the top ten% of your customers
What if there was something AMAZING you could do for, or give, the top ten percent of your customers?
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Such as? Exclusives scenes the same as the other scenes, a fleshlight or what? Maybe a weekend with a model of their choice.
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9) Stop fucking your customers
This is a no brainer. Dialers, prechecked hidden sales, trials, card banging, spam, etc. We?ve spent years going from the most innovative marketplace out there to one that has to resort to blackmailing potential customers who share content on P2P networks. I mean, really? We are now so fucking desperate for cash we are SUING people who like our content but haven?t paid for it yet. How the mighty have fallen. But, really, if we stopped fucking over our customers, maybe we would have more of them!d
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Agreed. The adult Internet has been disappointing it's customers since it first started. Mostly because it believed traffic was King so set about paying the most they could for it. Often paid by fucking customers. Now they send traffic to Dating sites that probably have very few females on their lists. Just to screw the customer and get a few $$$ more.
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10) Make better quality sites and content
Yeah, you remember, shoot decent content? Make a nice site? How about that for a bloody crazy idea!
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Stop preaching from my hymn book.
Since day 1 this industry has rarely spent enough to create content that was good enough to keep members happy. I've posted so many times about this I amazed you have never agreed with me.
Most of your comments display a lack of knowledge of how porn works and Internet porn works. Or old ideas. Getting them all implemented will be tough.