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The loud ads are fucking annoying for sure. Here in Hungary there was some scandal about this because the volume of the ads was normal, but the channels made the non-advertisents less loud, thus you had to turn up the volume... and than came the ads... So its legal here and ppl can do shit against it.
When I was in Romania a few years ago I saw a crazy form of advertisement: in the middle of the films they showed an ad for like 10-15 seconds and than continue the movie. no intro/outro about its an ad, nothing. very efficient but very annoying.
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