Here is the answer I was after and I am sharing it with y'all
)
In NATS4, the 'submits' column displays when a customer submits info on the first registration form collecting email/password. It counts ALL submissions: duplicates, incomplete submissions, incorrect submissions, current member submits, etc.
This is not tracking surfers who are submitting creditcard info and getting declined, but instead 'submits' shows you data from the page prior to that cc billing page.
Submits data only gives you a rough idea of actual customer behaviour as the the fact is lots of surfers enter their email info hoping to get something free or get offered a discounted rate on the next page.
I hope that helps - let me know if you have more questions and I'm happy to assist further.
Thank you,
Jill Taylor
Sr. Marketing Manager - Affiliate Programs
Adult.com*Jenna Cash*Reality Cash*Playboy Webmasters