As a surfer looking in, it's clear adult has to do SOMETHING or it will perish eventually. Not so much perish as in there won't be porn online, but at some point it just won't make sense to make new content, and the actual people that make content will move on to other things. Since all the old stuff will be out there for free, it'll be basically suckering people into paying for porn at that point (i.e. like GoDaddy suckers people to pay for cash parking when almost every other site provides it for free).
Whether I agree with Steve's methods or not, he's doing SOMETHING. The rest of you are booing it while doing NOTHING. If you don't like what HE'S doing, then YOU organize something that will have an effect against piracy. He's doing what he's doing because the industry simply won't collectively do shit about piracy...if the rest of you came together and came up with a better solution, he wouldn't need to do this. But you won't...too busy whining about no sales to do shit.
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