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+1 for the OP.
I had a similar conversation with a couple program owners @ Internext Miami 09 and they still had the 'members demand downloads' mentality.
Another major program that I've spoken to regarding this has started doing testing on some of their smaller sites.
The bottom line is - you lose HUGE revenue due to downloads. Torrents/tubes/member downloads everything in 30 days and never rebills.
IF your member base is HIGHLY RESISTANT to the change and you lose 20% of them, do some napkin math and figure out how much you actually SAVED in not having to paper your walls with DMCA request, lost revenue due to torrents etc. So your lost membership costs you 5k monthly, how much less are you paying lawyers/remove your content/etc etc. How much more valuable did your content become as result of your actions?
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ICQ 452 one six 7 five 41
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