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As to the amount of the settlements, that is not because it is a cash grab, it is because that's the only way you can get the lawyers to chase it down. If you go after each offender for $29.99, it's not worth the effort. Although the pro-piracy crowd thinks everything should be free, the lawyers haven't quite gotten the memo on that yet so they have to make money. Would you work for a $2 PPS? Same thing.
As for the backlash, that isn't even go to be a factor in these cases like it was in the RIAA cases. The media was behind the backlash against the RIAA. The media only ran stories about teen age girls and old ladies being sued which pushed public opinion against the RIAA. Porn is still seen as dirty and NOBODY in the media is going to try to find sympathy for someone who is stealing so they can jerk off. The same way the newspapers prints pictures of men caught in prostitution stings. The media always sides against people who are caught doing something sexual.
This will play out pretty much the opposite of the RIAA cases IMHO.
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