Quote:
Originally Posted by DamianJ
I'd love to see a case study, from a client, showing how they started paying x to a company and saw a direct increase in sales of x+ to not only cover the cost of the retainer, but to actually turn a profit from the exercise.
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It definitely makes a difference. Especially if you are able to wipe out all pirate results from the first couple pages of Google and the main pirate sites. I even recently saw a surfer on a pirate board actually post a message claiming "this was his last attempt before giving up and paying". Happily I noted he received no replies.
Quote:
Originally Posted by MisterPeabody
But here's the thing: seeing a "direct correlation" between removal of illegal content and sales/profits is not something that happens - immediately. Over time, with less "out there" I believe you can see a dramatic result. Three months was not long enough to remove all (or most) of the content so you would need to go longer than that, I think.
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Getting the pirate stuff out also helps your affiliate conversions. If affiliate conversions drop too low you may lose the affiliate altogether if they decide to move on to someone else. I love seeing sponsors take an active role against the piracy. I often see a difference in conversions depending on how much pirated content is out there.