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Regarding the actual thread...
Any business decision needs an ROI. That's just how business works, nobody spends money for the fun of it. Even if the ROI comes from RYC being cheaper than employing your own team to do it, there is your ROI.
Obviously, for someone that does not do DMCAs currently, an ROI is harder to grasp, since that company does not seem it is needed to do DMCAs in the first place.
For such a company, what is RYC's or other companies' arguments to actually use the service? I somehow do not see it not having to do with an ROI?
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