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Robbie, the FSC Anti Piracy Action Program is not currently the atomic bomb to kill all online piracy in one day. I agree that companies need to also use other solutions combined with this and take other feasible steps to minimize infringement from customers. However, this finger printing solution, unlike many others, actually prevents infringement seamlessly versus going after infringement after thousands of people have already viewed your content.
I also believe that the program will grow and it will be "pulled off" because the FSC actually doesn't have a learning curve when it comes to IP law. Also, we benefit from the fact that this industry is relatively small so getting the message out isn't that difficult. I'm already aware of more tubes looking to get started.
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