Originally Posted by Kiwigirl

Why do companies invest in TM? To protect their brand that they have worked so hard for.
I am speaking from experience here so.........
I would suggest contacting your lawyers and have a C&D written up and distributed (by registered mail) to the competitor infringing on your TM.
In the C&D have your legal representation stipulate that they are required to pay your legal costs for having to send this out and that failure to comply by certain date will result in necessary action in Federal Court where they will be faced with all fee's as well as $ for damages and potential revenue lost.

Be sure to include that TM #.

Then wait for compliance.

If they don't then contact Google and get ready to sue the them for what is rightfully owed to you.