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IMO, you need to be proficient in atleast 2 areas to keep costs down.
Areas:
Able to produce your own content
Knowledge in HTML/Photoshop
Knowledge in using in Wordpress or other CMS (if you can program or customize your own AWESOME!)
Knoweldge in generating traffic / SEO
If you can handle at least two of these areas (preferably three), then it will be much easier/less expensive to start up your own Paysite and then grow from there.
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