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Robbie, I did not attend a seminar. I never said that I attended a seminar. What I said is that, over the course of 18 months, FSC brought together experts. We brought together experts from mainstream entertainment, experts from the legal community, experts from the world of software, and most importantly, experts from within our membership - John Stagliano, Christian Mann, Michael Klein, Steve Hirsh, Bruce Lehay and Keith Webb, Bob Johnson and Bruce Whitney, Rob Novinger and Tony Rios, Ali Joone, Steve Orenstein and many more.
To oversee the program FSC contracted with Gill Sperlein arguably one of the most successful copyright infringement attorneys in the industry. Gill was the staff attorney who successfully guided Titan Studios though many groundbreaking copyright infringement cases-Gill is a well established ?expert?.
The aforementioned group recognized that tubesites were a reality of business in the digital age. It was clear that our goal was not to legitimize tubesites, but rather to force tubesites into a legitimate business model. The resulting APAP program takes a stick and a carrot approach to copyright infringement.
Most of what I have read on this thread is based on a complete misunderstanding of what APAP is. For those of you who are interested in understanding the program?
First, the stick?TRACKING AND ENFORCEMENT In this approach APAP participants are given a copyright analysis of their content by Attorney Gill Sperlein who also assists the content providers in developing a plan for making sure their content is properly copyrighted. Businesses participating in the tracker component of APAP have their content tracked every two hours on 16 selected tubesites with state-of-the-art technology. Tubesites are selected by their Alexa rating (highest -trafficked sites) and through participant input.
APAP technology gathers information and develops an evidence packet of materials for each infringement. This information saves a great deal of attorney time and expense for those companies who choose to litigate. Once an infringement is found, DMCA takedown notices are sent out and tracked every two hours to determine time and level of compliance. There is a great deal more to the software--if you are interested contact me at FSC and we can set up a demo.
FSC APAP maintains statistics for infringing locations by compiling information and tracking notices sent to any given site, thus locating the biggest violators and then documenting how sites respond to takedown notices. Then finally, APAP works with subscribers to determine an individualized approach for each infringing site; identify subscribers, when appropriate, who wish to engage in litigation and match them with others to form litigation groups.
Through a coordinated effort in APAP?s Tracking and Enforcement phase, participants pressure tubesites to adopt Mediawise--the carrot. Mediawise software uses audio-video-metadata fingerprints to STOP content from being uploaded. Instead of a title going up, the software applies the business rule the content provider wants for that title and either truncates the content or provides an overlay that takes the viewer to the content provider?s site. Content providers fingerprint their entire library and their content DOES NOT GO UP unless the content provider wants it to. With this approach, the content provider not only blocks stolen content from being uploaded, but also realizes a potential new revenue stream
So what does all this cost?
Tracking and Enforcement ($400/month)
To participate in this phase of APAP, there is a minimum tracking of 10 titles or 1500 minutes. The cost is $400/month (NOT $450). There are bulk rates and less frequent tracking options at much lower costs available for those who wish to track large portions of their libraries. There is a one-time $450 registration fee. The program is month-to-month; you will NEVER be forced to continue with the program if you are not satisfied.
Mediawise/Monetization (FREE repeat, FREE!)
This costs the content provider absolutely nothing. The content provider fingerprints his/her entire library with assistance from our software professionals. The content is identified with Vobile?s Mediawise software and instead of the content going up, it is truncated or replaced with a trailer that takes the viewer to the content provider?s site. If a purchase is made, then a portion of the purchase goes back to FSC who pays the host site and Vobile (the software company). Here is the breakdown:
If the content provider is participating in the Tracking** and Enforcement phase the breakdown is*:
Content Provider 60%
Host Site 15%
Vobile 15%
FSC & Gill 10%
*Percentage of net ? after billing fees and chargebacks
**These providers have a higher percentage of the rev share than non-participants as we rely on these companies to continue pressure on the tubsites to join the program.
If the content provider is NOT participating in the Tracking and Enforcement phase the breakdown is*:
Content Provider 55%
Host Site 15%
Vobile 17.5%
FSC & Gill Sperlein 12.5%
*Percentage of net ? after billing fees and chargebacks
If you have any questions or would like to set up a demo, shoot me an email.
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