Quote:
Originally Posted by Porko
Hey Shap,
Paul here.
I would like to know what is the best video format for a paysite.
I would like to offer a format that can use used from iphone and pc too.
(using streaming). What do you recommend? Many thanks!
btw, happy birthday Twistys.com 
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Hi Paul.
You definitely have to offer it in a format that will be played on iphone. We currently offer wmv (a must for pc users), mov (a must for apple users), m4v. Our movs play on an iphone. I may be wrong I believe encoding in mp4 allows you to hit the iphone and quicktime market. We are adding a flash/html5 player. Why? Because so many people are used to YouTube i think it's a must to have that function on Twistys.
YouTube has become the norm for watching videos. You have to have a similar user interface if you want to reach the broadest market and get people using your product quickly. You don't want to get so fancy that there is a learning curve to using your site. Remove all barriers and make sure you site is as easy and familiar to users as possible. Having a learning curve to use your product is a big mistake. The big boys (youtube, facebook etc) are setting the standard for us. Go with it instead of trying to create something better.