Quote:
Originally Posted by Paul Markham
As Shap didn't answer here's a few tips.
What ever niche/niches you're doing, there's a good chance there are dozens if not 100s of other site offering the same niche. Getting a surfer to get aroused about your site is tough. So;
Know your niche as well as the buyer.
Love your niche as well as the buyer.
AND. Don't fill your site with cheap repetitive content, thinking it's a numbers game. Adding 5 poor new scenes a day isn't cutting it today. Members aren't fools they know there are a 100 other sites out there with a fresh look on the niche. They will cancel after a month or two and come back in a year to see if you updated with anything worth another $30.
And in any micro niche there are only so many people who want to see it. They search for it and will soon learn of you're sites.
The only problem is paying for it.
|
I'd offer a little more to this.
If you are doing a general niche I don't think it's as important to really be into the niche. If you are doing a micro niche I think it's a must that you love the niche and REALLY get it. If you don't you risk losing and alienating the true core fans of the niche.
Regardless of whether you love the niche or not I'm a firm believer you can't shove your wants down their throats. You have to listen to your members and get a feel for what they want. I think my greatest strength in this industry has always been my ability to relate to the surfer. I may not agree with them but I can relate and get into the mindset they are in. And this is where being humble is so important. Most people have trouble taking negative feedback and turning it into something positive. For example most photographers feel everything they shoot is right and the customer/surfers are wrong for not liking it. I disagree. The customer is always right. They may not be articulating themselves properly but if they are unhappy they probably have a good reason for it.