Quote:
Originally Posted by VGeorgie
The way to test this is to have your tours go equally to your billing partners, in real time. You simply cannot switch out one for the other because there are too many variables.
Write a simple PHP script that effectively rotates between your billers -- 1, 2, 3, 1, 2, 3, and so on. For any time period of the day each biller should get the same number of hits.
Even this requires sufficient volume from your join page (I'd say at least 5-10 an hour), and it won't be a true scientific test if you have cascading. You'll have to go through a day or two without cascading.
At the end of the test you'll know once and for all which biller is providing the better conversions. End of story.
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Well.....end of Chapter 7, so to speak.
There's more:
We have this script at MRPW, and have done tests like you described. Our better-performing sites can get dozens of hits an hour. Problem is: there are still many factors beyond a test's capabilities, factors like merchant accounts, the various and same banks processors may use and share, stock markets, currency exchanges, Visa being picky, nosy, upcoming elections therefore political hanky-panky and pressures...on and fucking on.
BTW: 9/26 is about when I noticed the disturbing "yo-yo" affect again (hadn't reared its' ugly head since mid-spring or so): One day UP, next day DOWN, next day UP, next day DOWN...and so on.
As my good friend Vjo says: "Ride the wave, baby, ride the wave..." or maybe that was Cunningstunt? No, too optimistic for him...Teencat? No, too gramatically correct for that (which also rules out FatFoo)....Jesus, too much time on GFY. Ciao.