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Yesterday you cannot change anymore and tommorrow is yet to come, so the NOW is most important.
Our little small VOD in Holland still does 1:50 to 1:100 average. All content that doesn't convert is switched off after some time, helpdesk are instructed to replace or refund if helping out doesn't solve it for whatever reason. Regular clients are rewarded a few times per year. Constant innovation is a must. Baby steps..! Computers only do what humans instruct them to do.
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