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I like to think about this in real world terms.
Imagine you are walking down a busy city street and someone hands you a flyer for a great new financial service which is offered by a company nobody has ever heard of and there is sketchy details about the ownership of the company. Yeah right .. flyer straight into bin and not another thought.
Paxum appears out of nowhere with a brand new service the likes of which have had varying levels of success or failure when offered by other companies, then all of a sudden a portion of the industry embraces them like their new best friend.
Hype is easy to generate, lets see long term performance and then I might consider Paxum to be a legitimate player in the industry.
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