Quote:
Originally Posted by Paul Markham
If a site it converting at 1-100. 99 are saying no after landing on the tour.
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So, change the tour?
A/B split test your tour, change some variables*, work out which is converting better, rinse and repeat.
They won't know how stella your content is, how often you update, or how great your camshow/live porn shoot/ other unoriginal trick is if they don't get past your tour.
http://www.google.com/websiteoptimizer/features.html
This has even prompted me to write a quick
"how to split test stuff" post over at
www.adultmarketing.co.uk
*pictures, video clips, colours, fonts, layouts, copy, buttons, calls to action, offers, etc